The Grains and Legumes Nutrition Council hosts an annual campaign called Bring Back the Sandwich, which aims to promote whole grains and legumes by providing followers with tips and recipes, as well as a lunchbox planner with ideas for creating balanced, tasty sandwiches.
Their campaign this year reached over 118,000 followers on social media and prompted over 1,000 views of GLNC resources. They estimate their total media reach in Australia to have been more than 295,000 people.