There is growing interest in whole grains in Asia and the Whole Grain Initiative would like to be more active in this region. We see opportunities for the group to adapt some of the existing work of WGI and we also believe there could be great value in the group identifying regional opportunities and challenges that could be addressed within the working group and shared with the others in WGI for the mutual benefit of all target groups: the scientists and technologists, but also multipliers, political decision makers and, of course, consumers. If you are interested in getting involved in this working group (or know others who might be), please email the chair of the WGI governing board, Caroline Sluyter (caroline@oldwayspt.org). We hope to gather all participants for an introductory call in a few weeks.